Behind The Scenes of Nestle Coffee Maker Shoot

Food Photographer's Self Portrait.

This wasn’t the final image, as you can guess, but just picture it without me, and you’ll get the idea… If you follow me on Facebook, you’ll recognize this as part of my series of self-portraits. Life is just too short to take it too seriously…

Behind The Scenes of Nestle Coffee Maker Shoot

I almost forgot to post this…  I had it saved as a draft and just ran across it.  The funny thing was that I was not allowed to release it until the client had a chance to do so first.  We shot two days for social media only.  That was a new one on me, and I was pleasantly surprised to see the quality social media content being given the attention it deserves. Usually, when a company shoots for social media, it’s the secretary’s job and the results reflect that fact.  The truth is, I predict that all photographers will be getting more and more opportunities to shoot professional photography for the social media needs of companies, large and small.  The thing is, that social media is a really bid thing now and everyone is starved for content.  Photography makes great content, and fewer and fewer companies are willing to post secretary-quality images that represent their products or services…

Food Photography

Here’s a behind the scenes photo from a food photography shoot for Nestles. They’ve come up with a really cool coffee maker that does layered coffee drinks, much the same way that Keurig makes single layer coffee makers. It’s a really cool idea.

Food Photography Background

Here’s a shot of the “yard”, outside the window of the house.

Food Photography Background

We constructed one kitchen set with the ability to switch out the color of the walls, giving us the opportunity to get many different variations and looks for the client.

Food Photography Behind The Scenes

Here’s a behind the camera / computer view from the shoot.

Food Photography Behind The Scenes

Here’s a photo of the wall, before we added the colored skin for the first shot.

Food Photography Lighting Setup

Here’s another angle. Luckily, the island covered the missing drawer. We had both the wall and and the island on wheels, so that we could easily tweak the set if needed.

Food Photography Set

Another behind the yard photo.

Food Photography Set

This is a view from behind the coffee maker. We needed to have the lights on the machine illuminated, so it needed to be plugged in to work. We also had to “drag shutter” so that the lighted display would show up in the photo.

 

Nestle Behind The Scenes

Here’s a nice shot of the kitchen counter. The cabinets and the counter tops came from a place called “Construction Junction”, a local recycling place for construction materials. The Art Director actually styled the sets and did a wonderful job.

Nestle Food Photography

There’s good old Eddie, showing off… :o)

Nestle Food Photography

Here’s a shot close to the angle from which we shot the final photos, but these behind the scenes were shot with available light, and not the actual strobe light of the final images.

5 Comments

  1. Hector J. · December 1, 2014

    Thanks for sharing. I learned a lot. Great work.

    Reply
  2. Theresa Fernandez · December 3, 2014

    very cool! I love the way you created the ‘outdoors’! Definitely learned something!

    Reply
  3. Jojie · December 7, 2014

    Would a shoot through umbrella work? Or it’s better to get the on softbox? I use speed light for lighting.

    Reply
    • Michael Ray · December 7, 2014

      For sure… There are a couple of reasons I like using boxes instead of umbrellas. First off, I have a bunch of them. Secondly, I like the way boxes direct the light. Umbrellas tend to bounce light everywhere. That’s not a deal killer, but just a preference. I know many really good photographers that use umbrellas.

      Reply

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