The Food Stylist’s Handbook Review
This is a review of The Food Stylist’s Handbook, by Denise Vivaldo.
Even though I’m a food photographer and not a food stylist, I found this book very interesting and quite informative. I’ve been around more than a few different food stylists over the years, and I’ve always found it to be fascinating, how different stylists attack the same problem in different ways. Food Photographers probably have this in common with them. I think the reason for this is that we are all in our own little bubbles, and afraid to share the tricks of the trade with our competitors. I know I’m guilty of this, so it’s nice to see someone willing to share and teach the next generation. Denise, you did a great job.
As you can imagine, this book is full of some amazingly beautiful food photography and some great behind the scenes photos too. I can only ponder the hours she took to write and assemble all this information and great content.
Table of Contents:
- Food Styling as a career
- What a food stylist does
- The Different Niches of Food Styling
- Starting a food styling business
- Building a styling kit
- Marketing your food styling business
- Making money and selling your services (We recommend getting the cheapest card payment machine that you can find so you can accept both credit and debit cards as payment)
- Tricks of the trade
The book spends a lot of pages talking about the career of food styling, including a brief history, FAQs, the traits of a good food stylist, the importance of a culinary background, who the clients are, and how to get started in the career. AND that’s only the first chapter! This book is a treasure trove of information for the aspiring food stylist, and would be a great textbook of any future course taught about the subject of food styling.
That’s all well and good, but as food photographers, what’s in it for us, you might ask…? After all, why would a food photographer want to buy a book about food styling?
This is what I took away from the book:
1. First off, it’s kind of interesting to see the behind-the-scenes photos from so many different food photography studios. In my career, I’ve only seen one, and that one is mine. So it’s nice to at least get a glimpse at other studios. And the food photos are inspiring too. They’re definitely fist class, and I’m going to have look in the credits of the book to see who I should add to my “100 Best Food Photographers” list.
2. A little while back, I assembled my own little food styling kit to take on location, as sort of a “just in case” collection of useful tools for when I was forced to do a little styling on my own. Boy, what a good idea that was! I’ve used it several times and have even loaned it to one of my regular stylists when she discovered that she had inadvertently left her kit at home one day. I would highly recommend that if you are a food photographer, that you put together a similar kit, and what should you put in that kit? Well, Denise goes into great detail about what’s in her kit. Your kit doesn’t have to be as extravagant, but her kit is a really great source for ideas of the items that you might want to include in your own kit.
3. The chapter of the book that generates the most sales is probably the one entitled “Tricks of the Trade”. Denise goes into great detail on the following subjects:
- Tricks for shooting poultry
- How to make great grill marks
- How to make different cuts and types of meat look good
- How to make waves in your bacon
- Burger making tricks
- Coloring your meats to get the correct tone
- The tricks of cutting and placing condiments
- How to “build” a sandwich
- How to fluff up pancakes
- How to substitute glue for milk in cereal shots
- And the tricks go on, and on, and on, and on…
If you’re a beginning stylist and you don’t have this book, you’re CRAZY!
And if you’re a photographer, you probably should get this book too, because you never know when you’ll have a shoot where the stylist is struggling a little. If she (or he) is, and you might be able to “tactfully” make a suggestion or two that can save the day. If nothing else, you’ll be able to talk a little shop with new stylists and with clients so that they actually think you know what you’re doing, even if you don’t.
Or… You might be on location some day, working with a chef that makes really good tasting food, but maybe not really good looking food, and you can “tactfully” come to the rescue there too. Just remember that “tactfully” part…
So I hope that gives you an idea of what the book is about. If you do decide you want to buy the book, you can follow this link to Amazon and I’ll get credit for the sale. I’d appreciate that. :o)
If you already own this book, I’d be really interested in knowing what you think about it. Did you learn anything? Is there a better book out there on the same subject? Please give me your opinion in the comment section, down below this post.
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